GGD Hart voor Brabant can do its work with its eyes shut. That’s how well their strategy is defined. Internally they have everything going for them. But what is their mission and who are they doing it for? It was up to us to develop a vibrant brand concept.
Sometimes the answer is on the tip of your tongue, but you just can’t see it… In cases like these, we rely on our Brand Impact methodology. This methodology is a cold-hearted assassin that will destroy any remnant of vagueness. It only took a single brand session with the vision group of GGD Hart voor Brabant to deliver that last piece of extra clarity about what the brand meant for them and for the target audience.
Blue Dragon developed the brand philosophy and the campaign Gezond² Doet Leven (literally ‘being healthy gives you a better life’). The objective: informing the people of Brabant in the Netherlands about the concept and offering them a healthy chance to both make and get the most out of their lives. We delivered a strong concept and added a little happiness and well-being to the world. Well, ok, at least to the province of Brabant!
Insights is a word you probably hear a lot. That’s not surprising because without insights you cannot make well-considered choices. In order to achieve that smart brand, campaign or activation strategy for you, we really need to know what we are talking about. And we do. Through research, data, and above all by entering into a conversation with you and not shying away from any discussion.
If we had a standard story about creativity, you would probably only half read this text. So we prefer to employ a smarter approach, so that you keep reading. That’s why you’ve already arrived at the third sentence. Doing things differently to get a better effect, that's creativity. And that’s what we put in all our strategies, concepts, mechanisms and designs. But always with concrete goals in mind, otherwise our work would be too easy.
Let's face it: technology has become an indispensable fact of life. It has created so many possibilities and keeps on doing so. It makes our lives easier and our efforts more effective. Websites, applications, mobile apps, tools, e-commerce… you name it, we make it. In-house, for every platform or channel, and most importantly 'proven'.
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