The Central and West Brabant Safety Region (VRMWB) was sick and tired of the limited impact that their campaigns were having in raising safety awareness in the region. They were hungry for more, and something that would have more impact. That is of course the moment we jumped in to introduce ourselves.
So, exactly what am I supposed to do when my house is on fire? And what should I do when the civil defence siren sounds? Most people do not have the slightest idea. So we needed to increase safety awareness on a structural level. VRMWB accepted the responsibility and presented the region with a refreshing wake-up call.
We developed the ‘Vooropletters’ safety first concept. For this we built many different awareness campaigns. For example, during the fire prevention weeks, we introduced the theme ‘close your doors’. We also ran a regional guerrilla strategy campaign. This included installing a bright red rood on a square in Etten-Leur, the fire brigade blaring their sirens in a random street, and a mayor in a great hurry.
In fact, the impact of our dragon’s fire can still be felt.
Insights is a word you probably hear a lot. That’s not surprising because without insights you cannot make well-considered choices. In order to achieve that smart brand, campaign or activation strategy for you, we really need to know what we are talking about. And we do. Through research, data, and above all by entering into a conversation with you and not shying away from any discussion.
If we had a standard story about creativity, you would probably only half read this text. So we prefer to employ a smarter approach, so that you keep reading. That’s why you’ve already arrived at the third sentence. Doing things differently to get a better effect, that's creativity. And that’s what we put in all our strategies, concepts, mechanisms and designs. But always with concrete goals in mind, otherwise our work would be too easy.
Let's face it: technology has become an indispensable fact of life. It has created so many possibilities and keeps on doing so. It makes our lives easier and our efforts more effective. Websites, applications, mobile apps, tools, e-commerce… you name it, we make it. In-house, for every platform or channel, and most importantly 'proven'.
Deze website gebruikt cookies. Deze cookies zorgen ervoor dat wij je zo optimaal mogelijk van informatie kunnen voorzien én dat we op andere websites zo nu en dan eens een advertentie voorbij kunnen laten komen - als reminder aan ons, zegmaar. Als je verder browsed op onze website gaan we ervan uit dat je dit niet erg vindt. Wil je meer weten? Bekijk dan onze cookie pagina.