The challenge

A Donkervoort car: excellent. Well-dressed men in Donkervoort clothing: even better! That was precisely the thinking at Only for Men. Thanks to our close relationship with Only for Men, Blue Dragon was allowed to help with the development of the clothing brand. Only for Men provided the collections, specialist car manufacture Donkervoort attached its name to the initiative, and we took our place behind the drawing board to develop the brand concept.  

Our solution

Donkervoort is uncompromising about fast driving. A brilliant statement that can and should be extended into a clothing line. Donkervoort Wear ought to be comfortable, match your lifestyle, and have a certain timeless touch. We made sure that it all made sense by harmonizing the style of the men’s clothing with Donkervoort cars. 

The result

The new clothing line was given the brand philosophy ‘Don’t Compromise, Live Like You Drive’. We also went for a very striking concept. Distinctive imagery which stole the show at events, shop-in-shop, packaging, and in all the brand’s online and offline communication.