A Donkervoort car: excellent. Well-dressed men in Donkervoort clothing: even better! That was precisely the thinking at Only for Men. Thanks to our close relationship with Only for Men, Blue Dragon was allowed to help with the development of the clothing brand. Only for Men provided the collections, specialist car manufacture Donkervoort attached its name to the initiative, and we took our place behind the drawing board to develop the brand concept.
Donkervoort is uncompromising about fast driving. A brilliant statement that can and should be extended into a clothing line. Donkervoort Wear ought to be comfortable, match your lifestyle, and have a certain timeless touch. We made sure that it all made sense by harmonizing the style of the men’s clothing with Donkervoort cars.
The new clothing line was given the brand philosophy ‘Don’t Compromise, Live Like You Drive’. We also went for a very striking concept. Distinctive imagery which stole the show at events, shop-in-shop, packaging, and in all the brand’s online and offline communication.
Insights is a word you probably hear a lot. That’s not surprising because without insights you cannot make well-considered choices. In order to achieve that smart brand, campaign or activation strategy for you, we really need to know what we are talking about. And we do. Through research, data, and above all by entering into a conversation with you and not shying away from any discussion.
If we had a standard story about creativity, you would probably only half read this text. So we prefer to employ a smarter approach, so that you keep reading. That’s why you’ve already arrived at the third sentence. Doing things differently to get a better effect, that's creativity. And that’s what we put in all our strategies, concepts, mechanisms and designs. But always with concrete goals in mind, otherwise our work would be too easy.
Let's face it: technology has become an indispensable fact of life. It has created so many possibilities and keeps on doing so. It makes our lives easier and our efforts more effective. Websites, applications, mobile apps, tools, e-commerce… you name it, we make it. In-house, for every platform or channel, and most importantly 'proven'.
Deze website gebruikt cookies. Deze cookies zorgen ervoor dat wij je zo optimaal mogelijk van informatie kunnen voorzien én dat we op andere websites zo nu en dan eens een advertentie voorbij kunnen laten komen - als reminder aan ons, zegmaar. Als je verder browsed op onze website gaan we ervan uit dat je dit niet erg vindt. Wil je meer weten? Bekijk dan onze cookie pagina.