Software master Empirion figured it had some catching up to do on the technological front and that it was high time for a brand-new website. So, we set up a good old fashioned Blue Dragon brainstorming session to help uncover their objectives, identity, and brand experience. This resulted in an exciting assignment for which we had to reinvent their brand, accompanied by a new brand concept.
If you want something different, you’ll definitely get that with us. We carefully scrutinized the Empirion brand and concluded that actually it needed a completely new brand name to do proper justice to this unique company. Because Empirion is not your typical software company. It actually brings happiness and joy to the office. A new brand concept, campaign, and design quickly followed.
Empirion was given an unforgettable name: Otherside. That’s because these people aren’t your typical nerds, but strive to make other professionals happy. And in order to make that happen, they deliver software for a fair price. The new brand base, together with an enormous entrepreneurial drive, resulted in significant growth.
Insights is a word you probably hear a lot. That’s not surprising because without insights you cannot make well-considered choices. In order to achieve that smart brand, campaign or activation strategy for you, we really need to know what we are talking about. And we do. Through research, data, and above all by entering into a conversation with you and not shying away from any discussion.
If we had a standard story about creativity, you would probably only half read this text. So we prefer to employ a smarter approach, so that you keep reading. That’s why you’ve already arrived at the third sentence. Doing things differently to get a better effect, that's creativity. And that’s what we put in all our strategies, concepts, mechanisms and designs. But always with concrete goals in mind, otherwise our work would be too easy.
Let's face it: technology has become an indispensable fact of life. It has created so many possibilities and keeps on doing so. It makes our lives easier and our efforts more effective. Websites, applications, mobile apps, tools, e-commerce… you name it, we make it. In-house, for every platform or channel, and most importantly 'proven'.
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