The Lindeboom brewery represents a truly local beer. With an impressive range of beers, including the six specialty beers from the award-winning sublabel ‘Gouverneur’. To truly seize every opportunity in this fast-growing category, Lindeboom asked us for our help to promote the Gouverneur line of beers.
We literally gave the beers a face. A tailored suit and a hipster beard. And suddenly there he was. A charming man, the Gouverneur, advocating the good life to the people of the Netherlands. Whether in the pub or at home, his message? Enjoy life. And try to make something special out of it. It proved a down to earth, but very strong foundation to build on.
We set up a broad and wide-ranging brand platform with corporate communications, consumer branding, B2B activation, social media, packaging, promotion campaigns, events, and merchandising. And together with Blue Dragon, Lindeboom managed to capture a well-deserved spot in the range of specialty beers. Cheers Mr Gouverneur!
Insights is a word you probably hear a lot. That’s not surprising because without insights you cannot make well-considered choices. In order to achieve that smart brand, campaign or activation strategy for you, we really need to know what we are talking about. And we do. Through research, data, and above all by entering into a conversation with you and not shying away from any discussion.
If we had a standard story about creativity, you would probably only half read this text. So we prefer to employ a smarter approach, so that you keep reading. That’s why you’ve already arrived at the third sentence. Doing things differently to get a better effect, that's creativity. And that’s what we put in all our strategies, concepts, mechanisms and designs. But always with concrete goals in mind, otherwise our work would be too easy.
Let's face it: technology has become an indispensable fact of life. It has created so many possibilities and keeps on doing so. It makes our lives easier and our efforts more effective. Websites, applications, mobile apps, tools, e-commerce… you name it, we make it. In-house, for every platform or channel, and most importantly 'proven'.
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