Production and activation
Well it’s a nice idea, but now what?
Whatever you come up with, without execution it’s nothing. A brilliant concept and strategy is not much use if you don't produce and activate it. Whatever the goal, you have to take it to the outside world. Or internally of course - it just depends what your goal is. Producing and activating always takes more time and budget than the development of your strategy and concept. So it has to be done really well. It’s here that we prove that all that cleverness and creativity has had the intended effect.
Are all the clever brains in gear? Then produce!
Now it’s not an absolute must that the creators of your campaign also produce and activate it, but it is rather handy. And actually quite logical. Because you want everything to remain in the same hands, don't you? It certainly saves a lot of fuss, that's for sure. So when the strategists and concept thinkers have done their thing, you have both the idea and the plan to enter the market. What you then need are professionals who can make real progress.
An account won’t manage itself
Our account managers have plenty of decisiveness, experience and knowledge. They are always on top of things and meet all deadlines without losing sight of effectiveness and quality. They ensure that things happen, that they are done properly, and that they are done within budget. In essence, they are the spider in the web. And we all rely on them.
Designers, DTP-ers, developers, motion designers, UX designers, copywriters, SEO specialists, online marketers, social media specialists… we have it all. And if there’s a specific project where we need some extra craftsmanship, we have a really nice group of permanent partners we can call on to help us.
Everything? Yes everything
Of course we don’t just think in terms of online or offline. And not even in terms of new or traditional media. We think about what’s to your advantage and use whatever it takes to achieve your goals. A super smart app or a coffee mug with a mirrored text for your daily Instagram selfie? Check. A data-driven, online conversion campaign or countless variations of some posters in a few thousand schools? We’ll do it too.
Radio commercials, websites, videos, flyers, display banners, advertisements, TV commercials, exhibition stands, games, billboards, applications, annual reports, vlogs, blogs, mailings, pre-roll videos and much, much more. We make it. And we’re masters at it!
Measure, monitor and adjust
Whatever we can measure, we measure. This allows us to discover what works and what can be improved. Where we need to adjust things and what we can optimize. This is of course much easier online than offline, but even then we can collect data before, during, and afterwards. So that's exactly what we do.