Design is part of everything we do. Our goal is to make things as effective as they are attractive.
Everything you see around you was designed, unless Mother Nature made it. If it's intended for human use, someone has thought about its appearance and how it's put together. We find that incredibly exciting. And so will you.
Design is about more than just looking good. It's thoughtful; it might contain a hidden joke (have you ever noticed the arrow in the FedEx logo?), it's user-friendly, and search engines love it—as does your target audience. Maybe you already have a design, but it's so outdated that it's almost trendy again. Or perhaps you're a new brand in need of an utterly fresh brand design. Whatever or whoever you are, we've got what it takes.
Your brand design determines how you're perceived. Just as you would expect something different from someone wearing a sharp suit than from someone dressed in jeans and a T-shirt, the same is true for brands. How your brand looks determines what it conveys. That, in turn, influences who it attracts and what these people expect from you.
Design also affects the effectiveness of the environment in which you tell your story or offer your product. Whether it’s an app, website, brochure, trade show booth, display banner, or TV commercial, the design has a huge impact on your communication and conversion rates.
For example, brand design also looks at user experience. What should that webshop look like? How do we get visitors to click? Is the navigation intuitive? What visual steps best explain a complex product? What makes sense for the user? How do we entice a visitor? Thoughtful design is crucial in this regard.
As we said, everything is designed. Even though we mainly focus on marketing communications, we use our design skills for many other things as well—for packaging, for (sometimes very technical) 3D animations, for developing characters in a video, for gamification, and so on.
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