The new proposition "We Move. You Win." was a significant step for Bosch Rexroth in 2018. It wasn't about boasting, but rather the moment to come out of the shell and tell it like it is. Confidence grew quickly, just like the technological developments that Bosch Rexroth had achieved by then. Thus, it was time for another firm and vital step, always based on credibility. The new brand campaign needed to clearly show that there is an incredible amount to gain for customers who dare to make choices. Those who believe in progress, ambition, sustainability, and resilience. So, make your decision. Bosch Rexroth will not be the reason to hold back.