Bata Industrials is always on the move and seeking to innovate with improved safety shoes and durable work socks. Bata Industrials launched a new range of models called Radiance, all new products equipped with the latest high-tech materials. We were asked to develop an original and eye-catching product campaign for this exciting new product line.
Wow! Bata’s briefing was impressive. That’s just the way we like it. We quickly understood the unique selling point of the Radiance range. In addition to its sporty appearance and general comfort, it was the special Boosting Base Motion technology that gave the enormous power boost to this product line. So following a session with marketing and sales, we set the future course for the campaign.
Within no time at all, the market was up to speed with the new lightweight collection. And in particular with the Boosting Base Motion technology which gives your feet a power boost with every step you take in one of the new Radiance models. How did we make that happen? During the concept development stage we appealed to the brawny Boost Master Bob. This bearded tattooed man was there to introduce the collection in a very sporty way.
Insights is a word you probably hear a lot. That’s not surprising because without insights you cannot make well-considered choices. In order to achieve that smart brand, campaign or activation strategy for you, we really need to know what we are talking about. And we do. Through research, data, and above all by entering into a conversation with you and not shying away from any discussion.
If we had a standard story about creativity, you would probably only half read this text. So we prefer to employ a smarter approach, so that you keep reading. That’s why you’ve already arrived at the third sentence. Doing things differently to get a better effect, that's creativity. And that’s what we put in all our strategies, concepts, mechanisms and designs. But always with concrete goals in mind, otherwise our work would be too easy.
Let's face it: technology has become an indispensable fact of life. It has created so many possibilities and keeps on doing so. It makes our lives easier and our efforts more effective. Websites, applications, mobile apps, tools, e-commerce… you name it, we make it. In-house, for every platform or channel, and most importantly 'proven'.
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